There are so many buzz words floating around the entrepreneur atmosphere…startup, tech, early adopter, brander…you name it! We feel the need to do it all! The question is, where do we start? Next month we are launching the Small Business Startup Challenge! It’s a 12 week step by step, mentored tour through the launch process! If you’ve already launched your business, join us and see if you missed anything! This is a full blown course with all the trimmings! We want to set you up for success!
More to come on the challenge, but here’s a sneak peek at the line up!
Week 1: Mind mapping to discover and define your lifestyle goals.
Week 2: Mind mapping to discover and define your busines goals.
Week 3: Aligning your mindmaps to create an integrated goal plan.
Week 4: Breaking your goal plan into Yearly, Monthly and Weekly actionable goals.
Week 5: Setup for Success – Websites, tools and services to have ready to roll!
Week 6: Consistent Branding – Creating a brand you love, and tools for consistency.
Week 7: About Me – Creating an about me description, profile, and video that rocks!
Week 8: Social Media Savvy – Setting up Social Media for Success
Week 9: Website 101 – Page planning, copy writing and graphic creation.
Week 10: Website 201 – Build it, Brand it, Publish it!
Week 11: Email list building – The 5 emails you need to get you started!
Week 12: Your Grand Debut – Time to hit the send button and spread the word…You’re in Business!
In the meantime, if you are looking to create a consistent brand for your small business, be sure to check out Canva for Work’s new branding tool! I love it! In just a few clicks you can create branded templates that are geared to your colors, fonts and logo design, making graphics work just that much easier! If you haven’t used Canva before, check out the videos and tutorials in our
Training Center!
One of the things I truly love about the Canva platform is how easy it makes graphic design for you! In the corporate and graphic design world I receive a brand guideline book for any client I work for. It has several key components :
Canva has made this even easier by letting you do all of this on a single page.
It also gives you the HEX color code on all of your colors allowing you to ensure a consistent look and feel across all of your materials! Want to see how easy it is to do?
Landing pages are entire pages devoted to driving a specific action. In fact, you may already have one on your website so be sure to look! The idea is to capture visitors information so you can continue the conversation with them and promote your business. Have you ever clicked a link on Facebook and ended up on a page that tells you about a specific service, webinar, or offer and prompted you to take an action like “signing up for a newsletter” or “Click here to download?” If you provided your name or email to do so (enabling the company to contact you in the future) then you were on a landing page. 
