Landing pages offer visitors a chance to focus on one simple action without being overwhelmed by an entire website. They often don’t have a header bar and navigation options, have minimal “pretty” features and consistently drive focus to one objective (Buy, Sell, Sign Up, Etc)
You have one goal with a landing page…GET THEM TO CLICK!
Because landing pages are not tied to your visible navigation you need to be sure they are associated with any ad campaigns, Pay Per Click advertising or a dedicated url that visitors will come across when searching. You will also want to showcase them on your social media sites and through any emails you send to your client base. A strong landing page with a clear call to action will result in a CLICK where you can capture the lead. This means your landing page needs some type of call to action.
Some examples of calls to action include:
Sign up for a XXX (<—-your promotion here)
Subscribe to our newsletter
Click here for a free quote
- Click here to contact us
Traci