The Art of Competitive Analysis

Many businesses struggle to differentiate themselves in a crowded market. This course helps learners solve that problem by teaching them how to analyze competitors, conduct effective customer research, and identify the needs, preferences, and pain points of their target audience. Learners will also develop skills to create detailed buyer personas, ensuring their marketing and sales strategies align with real customer demands. By leveraging these insights, businesses can position themselves more effectively and gain a true competitive edge.